Short answer
There's no single price: the same car can cost very different amounts depending on the city, the pickup location, the season and how far ahead you book. Your total is the daily rate plus taxes and location fees, plus any driver fees, coverage and extras you add. The only reliable number is a quote for your exact dates — compare prices here — so use this guide to understand what's in it.
Ask "how much is a rental car?" and the honest answer is: it depends on where, when and what. Rental companies change prices constantly based on demand, so a figure quoted in an article is out of date almost immediately. What doesn't change is what the price is made of. Understand that, and you can read any quote — and spot where to save.
The five parts of a US rental car price
- The base rate: the daily or weekly price for the car class. This is the headline number in search results.
- Taxes and location fees: state and local sales taxes, rental-specific taxes and surcharges, and at airports an airport concession recovery fee and often a customer facility charge. Many companies also add a vehicle licensing recovery fee.
- Driver fees: a young-driver surcharge for renters under 25, and additional-driver fees if someone else will drive.
- Optional coverage: damage waivers (CDW/LDW), supplemental liability and personal accident cover, each charged per day.
- Extras and running costs: toll programs, child seats, GPS, fuel, parking and tolls themselves.
The base rate is often the smaller part of the difference between two quotes. Taxes and fees vary a lot between states and between airport and city locations, and daily coverage can add more than the rate itself on a cheap car. That's why you should always compare totals, not headline rates.
What makes one rental cost more than another
- Location: airports charge fees that city branches don't, and tourist-heavy airports tend to have higher surcharges. See airport car rental guides for how pickup works at each major airport.
- Season and events: school holidays, spring break, summer, Thanksgiving and Christmas push prices up everywhere; big conventions, festivals and sports events do the same locally.
- Lead time: the cheapest classes sell out first. Booking early with free cancellation, then re-checking, usually beats waiting.
- Car class: economy and compact are usually cheapest; SUVs, minivans, convertibles and luxury cars cost more and sell out sooner.
- Rental length: weekly rates often cost less per day than daily rates, and monthly rates less again.
- Driver age: under-25 surcharges are charged per day. Read can you rent a car under 25 for how they work.
- One-way trips: returning somewhere else usually adds a drop-off fee.
How to estimate your real total
- Get a quote for your exact dates and pickup location, and look at the total with taxes and fees included.
- Price the same dates at a nearby city branch and at a second airport if there is one.
- Decide on coverage before you reach the counter. If your own auto policy or credit card covers the car, you may not need the rental company's waiver — see do you need insurance to rent a car.
- Add running costs: fuel for the distance you'll drive, parking at your hotel and attractions, and tolls in states that have them.
- Remember the deposit. It isn't a cost, but it ties up part of your card limit — see how rental car deposits work.
City-by-city cost guides
The mix of fees and running costs changes a lot by city. We've broken it down for three of the most-booked US destinations: Miami, Orlando and Los Angeles. For every other city, start with car rental by city.
Where people overspend
Most budget surprises come from the counter, not the booking: coverage you already had, a prepaid tank you didn't use, a toll program charged per day, or an extra driver added at the last minute. Our guide to hidden rental car fees goes through each one.
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